Development and principles of editing.
This video were on the 'All Saints' website. Whilst looking at this video there was a description at the bottom which said; "Our denim is built from premium artisan components. Each washer and burr rivet, each button, clip and shank is buried underground for at
least three weeks to acquire it's own individual rusted patina. The leather washers and patches are oil-washed and dry tumbled for maximum pliability. Each construction detail faithfully follows the traditional craftsmanship of the first denim to evoke the rich heritage of these garments and ensure optimum durability. The authentic vintage washes and innovative new treatments are developed and produced exclusively by hand and out fits have been retuned and optimized so that these jeans can now be lived in."
least three weeks to acquire it's own individual rusted patina. The leather washers and patches are oil-washed and dry tumbled for maximum pliability. Each construction detail faithfully follows the traditional craftsmanship of the first denim to evoke the rich heritage of these garments and ensure optimum durability. The authentic vintage washes and innovative new treatments are developed and produced exclusively by hand and out fits have been retuned and optimized so that these jeans can now be lived in."
Again the video were on the 'All Saints' website, again there was a description about the video below which said; "See the journey of a beautifully handmade embellished dress, from finding inspiration and sourcing in the heart of the sequin market in Old Delhi, to the hand drawn concepts in house which are then intricately hand beaded by skilled craftsmen. Each garment is individually hand embellished using a number of specifically selected and exclusively developed components to create this bespoke garment."